Can't say I saw this one coming. Analysts say the deal is a steal at a 17% premium (at 15x cash-flow vs. Google and Yahoo who trade at 23x). But at $1.85 Bln the spending is just beginning in order for Ask (#4 in the search market) to start competing with the big boys.
Don't forget the partnership with Google ends in 2007 (75% of revenues come from the paid search relationship). Barry Diller knows what he's doing (he's a really, really, smart guy) and this addition to his conglomerate puts Ask on the map for good. As you know I was a bit disappointed by Ask's recent acquisition of Bloglines. This new move actually strengthens that acquisition. I still think it's going to be a long road for these guys. I don't know if the IAC culture (they are huge you know) is moving at the same pace, or if the rest of the conglomerate will agree on the Ask platform providing the focal point for expedia.com , hotels.com, lendingtree, etc.
With this deal Ask is here to stay and over time will be able to provide the competition needed in the search industry, especially at the virtually under-tapped local level.
Question: Are "old media" guys the future of the new media?