I'll be attending the Word of Mouth Marketing Association's (WOMMA) latest event in Chicago, "Measuring Word of Mouth". This will be my first WOMMA event and I'm pretty excited as I'll be attending with one of my customers. What got me excited about this event is that measuring what people say (not to mention what impact it has)and think about a particular company, product or service is the foundation of what we do at BluIntelligence.
This should be good.
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