Cingular or AT&T

There's an ongoing debate that will surely work itself out in the near future.  I'm in the business of helping companies understand the value of their brand, message and product offering so I'll chime in. 

Cingular has a strong brand in respect to the new economy.  AT&T's brand is somewhat damaged.  It's seen as an old telco player, your grandmothers phone company.  Keep the Cingular name, bury the AT&T brand unless you're going after the boomer market....  FYI, kids spend more on ring-tones, talking and accessing the new media than the boomers.  Go with the Cingular brand!