Positioning and Counter-positioning

You'd never think the mobile GPS market would heat up.  However, the folks at Garmin are under the Soccer-mom assault from TomTom as I recently posted.  Have you seen the dummied down commercials for the Garmin StreetPilot?  Garmin is now taking an active role in attempting to attract that "gps for idiots" market.  Garmin is not just for bass fishermen anymore.  This should be interesting.