We've all seen the commercials...are we there yet DougDoug? No, the product is TomTom and the marketing is genius. The Dutch company has demystified the crowded GPS market by simplifying it. Soccer moms are out in droves buying this product. Who cares about the technical aspects of a GPS, market simplicity and you'll sell a lot.
I should say you'll sell a butt-load! Q3 results are in and compared with Q3 04' revenue is up 374%, 319% increase YTD. They've shipped 1,292,342 units so far this year. They did just over 444,000 all of last year. I recently went to 2 Best Buy stores only to find they're sold out. More advanced units are due out soon in the US (pictured), this could be the hottest product for the soccer mom market this holiday season.
Hmmm... Now if only I could figure out how to invest in the company through my Ameritrade Account.
Posted by: mojotek | Wednesday, November 16, 2005 at 03:26 PM