Entertainment on Demand
Samsung's line-up of Entertainment on Demand (EOD) phones on display at CES - including the t809, a900, a920, a940, a950 and a970
- signifies that it is prepared to deliver in the mobile music and
mobile multimedia arenas. These EOD phones, with features such as
external stereo speakers for richer sound, full-color screens that
resemble the look and feel of a high-definition TV and capabilities for
over-the-air downloads of music and video content, are designed to give
consumers the power to create their own brand of mobile entertainment.
As a testament to Samsung's leadership in the EOD market, several
wireless carriers have chosen to launch new Music and Video on Demand
services with Samsung phones, including most recently the Sprint Music
Store on the a940 and Verizon Wireless' V CAST Music on the a950.
Industry Firsts
Emphasizing its legacy as a mobile handset innovator, Samsung will
deliver phones in 2006 that are expected to launch some of the most
advanced carrier services and technologies in the industry. Samsung
plans to be the first handset provider in North America to launch
phones on the upcoming high-speed upgrades to the GSM network. The
zx10, as the first Universal Mobile Telecommunications System (UMTS)
handset, and the zx20, as the first High Speed Downlink Packet Access
(HSDPA) phone, will both allow consumer to take advantage of multimedia
downloads at broadband-like speeds.
Ultra Slim Designs
Samsung is addressing the current "thin
is in" trend in the wireless industry with a diverse line-up of six new
ultra slim phones that average slightly less than a half-inch thick,
without compromising any premium multimedia capabilities. This robust
slim phone portfolio is part of Samsung's aggressive global strategy in
the slim phone category, demonstrating how quickly and effectively
Samsung can recognize and act on consumer demands.
The company's slim phones - the A900, t809 and d807 designed for the
North American market and the Z510, Z540
and P300 developed for the European market - combine features such as
broadband-like download capabilities, Bluetooth® wireless technology
and megapixel cameras and camcorders with innovative design elements,
giving consumers a true mobile multimedia experience.
Technology Leadership
In addition to the slim phones
designed for the European market, Samsung will be showcasing a host of
its other global breakthrough technology and design products. At CES,
Samsung will showcase the SPH-B4100,
the world's first dual DMB phone, enabling consumers to enjoy both
S-DMB and T-DMB in one phone. Additionally, the company will
demonstrate for the first time a handset developed for Qualcomm's
MediaFLO mobile broadcasting platform.
Samsung also will unveil
the world's first mobile WiMAX handset, the M8000, and be conducting
demonstrations of the technology in its booth at CES.
The company continues to tout its leadership in the mobile imaging
category by displaying the 8 megapixel camera phone announced earlier
this year for the Korean market, and showcasing the "Serene" phone, a
unique handset developed through a collaboration with Bang &
Olufsen for the European market.
About Samsung Telecommunications America
Samsung Telecommunications America, a Dallas-based subsidiary of
Samsung Electronics Company, Ltd., researches, develops and markets
wireless handsets and telecommunications products throughout North
America. For more information, see STA's Web site at www.samsungwireless.com.
About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2004 parent company sales of US$55.2 billion and net income of
US$10.3 billion. Employing approximately 113,600 people in over 90
offices in 48 countries, the company consists of five main business
units: Digital Appliance Business, Digital Media Business, LCD
Business, Semiconductor Business and Telecommunication Network
Business. Recognized as one of the fastest growing global brands,
Samsung Electronics is a leading producer of digital TVs, memory chips,
mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
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Samsung has yet to come out with a killer product in the mobile market. Most of their technology is functional, yet unexciting. It looks like the CES which is kicking off tomorrow (in Vegas baby)will be the launch of their new product line. Here's the press:
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